Acá se puede ver la vesión en Español
One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often.
As if by chance, last week, looking at Google analytics I saw that this presentation was one of the most viewed last month, so I confirmed my suspicion that this topic remains as heated now as it was back then.
So I went through the presentation to see what has changed and what stays the same 5 years on. Based on many of the conversations that I’ve had lately I think that the need for Designers to incorporate a business vision grows as the discipline matures, and that´s why it remains a hot topic still today.
Here are a few slides that I wanted to highlight:
And here is the full presentation:
I´m curious to know what you think. Please comment!
